RE-CONNECTING HUMANS TO NATURE

The free-spirited and bubbly Nadiah into the beauty industry started after meeting with Lynsey Lim, the founder of Handmade Heroes, a Yeo Beauty brand that champions organic skincare. They formed a friendship which led to Kuan getting involved with Handmade Heroes.​

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She was a full-time social media content creator where she did a lot more production and commercial work for other brands. With Handmade Heroes, she get more control when it comes to brand creativity and direction as well as marketing.

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Having a vision of how far the brand can be expanded, our love for it and believing in our products. It's also teamwork and the constant support from our customers. It's definitely challenging but also very rewarding.